We started with a question: How should things be?

Our brands represent a new choice for feedyards — a new way to think about feeding for better performance, and a new service experience that removes typical frustrations.

Our team believed we could increase energy utilization and performance for feedyard cattle by focusing on improving rumen health. This was the premise for both Sweet Bran and RAMP. And as a sole supplier of these proprietary products, we realized the need to also rethink how to partner with our customers and created a new experience around reliable supply and quality.

In the videos below, Sheldon Norton and Chad Conard of Cargill Branded Feed talk about the origins of Sweet Bran and RAMP — products that were created for a simple reason: to solve common problems by finding a better way.