Finish big
A Cargill Branded Feed innovation.
What we saw
Traditional finishing rations used high-starch grain diets to maximize energy.
Over time, this was accepted as the best method to achieve optimum gain.
But that approach resulted in digestive issues that negatively impacted intake and gain.
What
we did
We replaced a portion of the corn in the traditional ration with Sweet Bran.
This macro-ingredient
was designed to help keep the rumen stable.
A more stable rumen pH
led to increased consumption and better utilization from the entire diet.
Sweet Bran in the ration
resulted in greater energy intake and improved average daily gain from 3% to 5%.
What’s the
operational
impact?
The benefits of Sweet Bran go well beyond the bunk.
Sweet Bran reduces inefficiencies worry inconsistency shortages
We saw an opportunity to create a new and unique service experience.
By managing inventory and logistics, our customers never needed to worry about Sweet Bran being there. It just was.
We also put in place a process to ensure a consistent nutrient profile and eliminate this typical concern.
Our delivery model brought peace of mind to our customers by ensuring availability and consistent supply.
A new service experience
Cargill Branded Feed saw an opportunity to deliver a better experience to our customers. As a sole supplier for our unique ingredient, we created brand promises to not just allay concerns with typical ingredient supply, but also formed a partnership that delivered real value.
Reliable Supply
Sweet Bran is shipped directly to feedyards by our team of inventory-management specialists who ensure customers never run out of feed.
Reliable Quality
Sweet Bran is guaranteed to be consistent. Every load is quality-tested for the expected nutrition and formulation every time.
Dig into the science and research behind our innovative product.
Our desire to find a better way to feed cattle led to discoveries that have reshaped thinking and disrupted conventional practices.
Sweet Bran is just one of the many innovative brands from Cargill Branded Feed—a unique business unit within Cargill dedicated to the discovery of better ways to feed animals.
